Overview
VITAL Shift Creative is Melissa Kelley’s coaching, event planning and performance business. A practice this varied can easily read as scattered. The job was to make three services feel like one offer, with Melissa, the reason clients come, at the center.
Highlights
- One brand, three doors. I gave Coaching, Event Planning and Performing each a clear path from the first screen, so visitors find their way fast.
- The person is the pitch. Coaching runs on trust, so I built a Meet Melissa section to earn it.
- Proof in their words. Her clients’ Love Notes get a generous wall and do the persuading.
- One obvious next step. I kept contact and mailing list sign-ups close by on every page.
Design and Build
Deep purple and mauve with an expressive script face for warmth, and light, airy layouts that keep it easy to read.
Process
I designed and built it solo.
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