Overview
Help a Local Family supports neighbors facing hardship with financial aid, home accessibility work, food and education. A small nonprofit asking strangers for money has seconds to earn trust. My goal was to show the help is real and make donating the obvious next step.
Highlights
- Donate, everywhere. I put a green Donate button in the header and repeated it down the page, so it’s never more than a glance away.
- Show where the money goes. I gave each of the four support areas a real photo and one plain sentence.
- Proof through people. I let stories from families HALF has helped turn the mission into evidence.
- A welcoming voice. I wanted every word and photo to lead with dignity. Here, “family” means more than the traditional definition.
Design and Build
Reassuring, never guilt-driven: deep navy, a hopeful green and warm documentary photos of real support in action.
Process
I led the creative direction and the UX/UI design.
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