Overview
PDA Sporting Club trains players ages 3 to 18 across Sussex and Warren County, New Jersey. The feedback the club heard most was “we never knew you were here.” So I set out to fix that first, then make it easy for a parent to pick the right program and sign up.
Highlights
- Registration first. I kept sign-up a tap away on every page, and added a “happening now” section that shows whichever trials and clinics are open this week.
- Answer the real questions. Parents want to know the league before anything else, so I named them plainly up front, with guidance on finding the right fit.
- Proof over claims. I let college commits, family testimonials and the club’s own fields do the convincing.
- Easy to find. I wanted families searching in Sussex and Warren County to land on the club, so the site is built for local search.
Design and Build
The club had a brand-new logo, so I built the whole look out from it: bold, athletic, a premier program at first glance. A full-bleed match video runs up top.
Process
I led the creative direction and the UX/UI design at TAG Online. The TAG team handled the build.
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